Optimizing local supply chains
and strengthening communities
Field & Yield’s new approach to sourcing quality food benefits buyers and sellers
Field & Yield is a B2B application that redirects oversupplied foods from misalignments in the supply chain to organizations addressing hunger and food insecurity. Sellers are able to simultaneously reduce food loss and generate a new source of “rescued revenue” and participating buyers can access quality food at lower costs, which allows them to have a broader impact and serve more people.
How the app works
The Field & Yield app was designed to connect suppliers with new buyers in a way that financially benefits both parties and deepens the social impact.
Buyers get good products at great prices
Participating buyers are organizations addressing hunger and food insecurity. The B2B app provides access to quality food at lower costs, which allows them to serve more people. Early data indicates Field & Yield buyers can access products, including fresh foods, well below the typical retail price.
Suppliers rescue revenue and reduce waste
The B2B app allows suppliers to connect with a new customer base and sell quality food that would otherwise be lost or wasted, leading to “rescued revenue” and a reduction in food waste. Early data indicates a significant savings on redirecting surplus foods to this new market.
Field & Yield capitalizes on misalignments in the food supply chain to source oversupplied foods at a fraction of the usual retail price.
Suppliers gain rescued revenue and reduce food loss.
Buyers can access quality food at a more affordable price, extending their operating budget and consequently their impact.
Up to 40% of food in the U.S. is never eaten. This is an estimated loss of $165 billion annually and 20 pounds of food per person per month, while, in contrast, an anticipated 1 in 8 Americans are food insecure.
Technology can allow us to leverage this misalignment to reach, engage and serve underrepresented, vulnerable populations while also providing rescued revenue to farmers, wholesalers, distributors, and others making up our vital food supply chain.
Organizations addressing hunger and food insecurity may participate as Field & Yield buyers
Charitable food organizations participating in our pilot project were able to purchase food for up to 30% less than the traditional wholesale cost, allowing their budgets to stretch and more people to be served.
Food saved by reducing losses by just 15 percent could feed more than 25 million Americans every year – that’s two-thirds of all hungry Americans
Mission: Using our technology to strengthen organizations that serve food to the underserved.
Vision: Optimize the food supply chain and empower charitable food organizations to have a greater impact.
Values: Authenticity, Collaboration, Innovation
Johan Larsen is a social entrepreneur, focused on the intersections of government, supply chain logistics, and tech.
Prior to co-founding Synergy Health Technologies, Inc., the parent organization of Field & Yield, he gained experience in various industries, initially starting in the food industry, including with a global company harvesting and supplying more than 3,500 tons per year of perishable food for the grocery industry.
He studied strategic planning and was trained in logistics, He has lived and worked around the world, including in Denmark, Switzerland, and the Silicon Valley, and currently resides in Knoxville, TN.
Debbie Petitpain has a long history of working at the intersection between food systems, healthcare, sustainability, and community well-being.
Prior to co-founding Synergy Health Technologies, Inc., the parent organization of Field & Yield, she worked for more than 18 years for a $25B global food service management company and the Medical University of South Carolina integrating and driving the development of scalable strategies impacting food insecurity.
She studied biochemistry and has a master’s in nutrition science and is a credentialed registered dietitian nutritionist. She currently resides in Charleston, SC.